Blue ocean shift is the essential followup to blue ocean strategy, the classic and over 4 million copy global bestseller by worldrenowned professors chan kim and renee mauborgne drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and seize new growth. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled. Chan kim and renee mauborgnes articles on blue ocean strategy, all in one place. Pdf harvard business school press blue ocean strategy rajeh. Blue ocean strategy is a bad book, but it is not your usual bad book. Blue ocean strategy best business and economics books. How to create uncontested market space and make the competition irrelevant book. How to create uncontested market space and make the competition irrelevant, a book by professors w. A company will have more success, fewer risks, and increased profits in a blue ocean market. Pdf epub mobi ebooks are now available on this website works on pc, ipad. Instead of fighting headon with your competitors, learn how to create uncontested market space and render your competition irrelevant.
Pdf download blue ocean strategy free unquote books. How to create uncontested market space and make the competition irrelevant is an amazing book that shares some advanced techniques, how to approach the. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Drawing on more than a decade of new work, kim and mauborgne show you how to. The strategy canvas provides a highly visual tool to help look at future options. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe.
Blue ocean strategy summary free download as powerpoint presentation. Working with our partners at thinkers50 we have created email protected it showcases some of the very best thinkers in the field of strategy and beyond. Chan kim, renee mauborgne this blue ocean strategy, expanded edition. Based on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, chan kim and renee mauborgne show that lasting success comes not. You may or may not agree with the central philosophy, but you will be inspired. This book is not the victory of an idea but of a friendship that we have found more. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Blue ocean shift is the essential followup to blue ocean strategy, the classic 3. Unlike other books on strategy, this book is the result of more than a decade.
Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. This article explains the blue ocean strategy, developed by w. Blue ocean strategy summary business business economics. After reading you will understand the basics of this powerful strategy tool what is the blue ocean strategy. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. It is a coalition dedicated to helping organizations bridge the gap between strategy design and strategy delivery. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world.
Download blue ocean strategy summary readingraphics. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering. Blue ocean strategy pdf blue ocean strategy blue ocean strategy 2004 five keys to blue ocean strategy book summary blue ocean strategy blue ocean strategy expanded edition blue ocean strategy book by w. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. To join the free indie business book club, click here.
Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. Implementing the blue ocean strategy is, simply put, a gargantuan task. Chan kim pdf download blue ocean blue ocean shift pdf blue ocean strategie blue ocean shift blue ocean shift espanol pdf ocean blue sanded grout red ocean strategy 15fen finding the blue ocean. Qantas the australian way praise for blue ocean strategy.
This article is adapted from their forthcoming book blue ocean strat egy. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. But many companies have done their homework and succeeded thanks to this strategy. The blue ocean strategy bos is the strategic organizational approach that is based on the principle that companies should not engage in a competitive struggle but that. Based on a study of 150 strategic moves spanning more than 100 years. We hope that it acts as a catalyst for readers to get things done. All in all, blue ocean strategy is a book worth reading. Blue ocean strategy can be found on amazon blue ocean strategy. Drawing on more than a decade of new work, kim and mauborgne show you how to move. Value innovation strategy competes in an uncontested market space. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. The first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks. Blue ocean strategy powerpoint templates present better.
Blue ocean strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. While the book is aimed primarily at large, traditional businesses, our book club members managed to. How to create uncontested market space and make the competition irrelevant authors. Blue ocean strategy including examples and pdf download. Chan kim and renee mauborgne in the indie business book club. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets. How to create uncontested market space and make the competition irrelevant, w. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs.
A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. In this book summary of blue ocean strategy, well outline the key concepts, tools and tips from the book to help you create uncontested market space and make your competition totally irrelevant. Chan kim and renee mauborgne, professors at insead and codirectors of the insead. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation.
Pdf blue ocean strategy download full pdf book download. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. This blog article is a overview of some of the key points of the book by w. Achieved via the delivery of features that have a highest marginal benefit to customer needs. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. Blue ocean idea index the blue ocean idea index is a simple but robust test demonstrating how the sequence of utility, price, cost, and adoption form an integral whole to ensure commercial success through blue ocean strategy. The seminal book blue ocean strategy has sold over 3. In this article you will learn how to make your competition irrelevant and have sales and profit. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. We will introduce the aspects of red ocean strategies that most of the companies use around the world, and then we will compare the advantages and disadvantages of using blue ocean strategies. Download blue ocean strategy summary in pdf infographic, text and audio formats. How to create uncontested market space and make the competition irrelevant pdf by w.579 373 955 433 1244 330 217 1398 872 697 891 1085 669 1189 1490 607 438 85 727 1498 81 456 787 1078 950 86 1218 614 1338 1548 289 1165 594 742 1092 810 1268 226 629 1166 775 1287 885 31